With his multi-layered and highly-accomplished third album If This Is It, Armand Jakobsson AKA DJ Seinfeld has evolved into the artist he always wanted to be. The 12-track LP is an exploration of letting go, embracing the present, and turning “what ifs” into acceptance. “If This Is It is about reflecting on the past without dwelling in it, and finding harmony in restlessness” Seinfeld commented. “Through writing it, I’ve tried to turn long-held anxieties into acceptance, and I hope listeners can take their own meaning from it”.
In many ways, the message of If This Is It is incredibly fitting for right now. A beacon of hope, light and acceptance in a world that can often feel overwhelming, the album title is both an acknowledgement that some things can’t be changed.
If This Is It arrives nearly five years to the day after DJ Seinfeld’s Ninja Tune debut, Mirrors, but he’s been nothing but busy during that time, touring the globe and taking his acclaimed live show to massive crowds at The Warehouse Project and Printworks, playing regular DJ residencies at DC10 and Chicago’s beloved Smart Bar, iconic Boiler Room sets in New York, plus slots at Primavera, AVA, Lost Village, Coachella, EDC, Glastonbury and many more. One of Seinfeld's biggest commercial successes arrived in 2024 with ‘Now U Do’, his infectious Confidence Man collaboration that became a huge crossover hit and is now certified Silver in the UK. If This Is It sees Seinfeld and Confidence Man reunite and recreate the magic on stand out single ‘The Right’.
DJ Seinfeld will continue to tour extensively through North American during the album campaign and will be debuting a new album-focused live show following its release.
