Privacy Policy

1. Terms of Use As a customer, we ask that you read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. Prior to submitting any content on Light in the Attic Records and Distribution’s website, we ask that you please read and review this Policy. By submitting content to Light in the Attic Records and Distribution, you agree to abide and be bound by this Privacy Policy. Should you not agree to terms of this Privacy Policy, please do not submit any content and cease use of Light in the Attic Records and Distribution’s website.

2. Modifications to the Privacy Policy With the advancement of technology, Light in the Attic Records and Distribution seeks to continually improve both its products, as well as the means by which we protect our customers’ information. To best achieve this aim, Light in the Attic Records and Distribution reserves the right to modify or amend this Privacy Policy at any time. However, you can be assured that should it be necessary to do so, we will always do so in accordance with industry and the proscribed standards of state, federal, and international jurisdictions. Furthermore, the LITA team commits to notifying you of any material changes to this Privacy Policy that are less protective of customer information prior to such changes taking effect. We may notify you of these changes to the Privacy Policy either by email, notices on this website, or by other means deemed to be industry standard or proscribed by statute. We encourage you to periodically review this page for the latest information on our privacy practices.

Through your general use of our website, Light in the Attic Records and Distribution may collect and/or receive information about you that reveals your specific identity, or is directly tied to your specific identity, including, but not limited to: a) Full name; b) Location; c) Contact information; d) Browser type and version e) IP address; and f) User preference data. At Light in the Attic Records and Distribution’s physical retail storefront, we may engage in the practice of collecting and/or retaining the following anonymized data about your browsing and purchase habits: a) Gender; b) Age; c) In-store browsing habits; d) In-store product interaction habits; and e) Final purchased products and transactional information related to any purchases. This anonymized data is collected to allow the Light in the Attic Records and Distribution team to adjust their product offering to best meet the changing needs and music tastes of its clientele. Additionally, the Light in the Attic Records and Distribution team may engage in video recording at or near our physical retail storefront. These recordings may be: (1) broadcast in real time via social media services including (but not limited to) “Facebook Live” or Instagram, or (2) stored in a recorded format consistent with the data storage policies contained in this document. Video collected during these events may be used for marketing and research purposes.

The Light in the Attic Records and Distribution team will display a conspicuous notice while any recording devices are engaged, and any customers or other individuals within the proximity to a video recording device may have their likeness captured and/or broadcast on the Internet for these purposes.

Light in the Attic Records and Distribution contracts with the company PayPal as a third-party payment processor to process product payment on our web store. Light in the Attic Records and Distribution does not gather your personal credit card information. Rather, that information is gathered, stored and processed by PayPal. We encourage you to read the PayPal’s privacy policy to find out how your information may be gathered, used, and disclosed. This information is available at: https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

Light in the Attic Records and Distribution collects information from customers in two venues: (1) online while customers use the Light in the Attic Records and Distribution website, and (2) in-person when customers visit our physical retail storefront. First, when customers visit our website, Light in the Attic Records and Distribution may collect information when customers subscribe to our newsletter, contact Light in the Attic Records and Distribution via email, or browse or enter information on our website.

Second, Light in the Attic Records and Distribution will collect anonymized data concerning the browsing and purchasing habits of customers that visit the company’s physical storefront. Customers’ information may also be collected through their interactions with LITA on social media platforms such as Twitter, Facebook, Snapchat, and Instagram:

a) For more information on Twitter’s privacy policy, please visit https://twitter.com/privacy?lang=en;

b) For more information on Facebook’s privacy policy, please visit https://www.facebook.com/full_data_use_policy;

c) For more information on Snapchat’s privacy policy, please visit https://www.snap.com/en-US/privacy/privacy-policy; and

d) For more information on Instagram’s privacy policy, please visit https://www.instagram.com/about/legal/privacy.

The Light in the Attic Records and Distribution team may use the information we collect from customers when you register on our website, sign up for our newsletter, respond to a survey or marketing

communication, surf the website, or use certain other site features in the following ways:

a) To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested;

b) To allow us to better serve you in responding to your customer service requests;

c) To quickly process your transactions;

d) To send periodic emails regarding your order or other products and services;

e) For general business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new services, and enhancing, improving, or modifying our website; and

f) To better understand and serve our users or for optimization of our marketing efforts through the use of aggregated and anonymized information.

Light in the Attic Records and Distribution takes your privacy seriously. We do not sell, trade, or otherwise

transfer your Personally Identifiable Information to outside parties unless we provide users with advance notice. However, this does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, as long as those parties agree to keep this information confidential.

In rare circumstances, Light in the Attic Records and Distribution will release information when the release is appropriate and necessary to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety. Specifically, Light in the Attic Records and Distribution, should it be required in compliance with the law, will release customer data in cases of (1) fraud prevention, and (2) law enforcement.

Fraud Prevention: Light in the Attic Records and Distribution may disclose the personal information it collects about its users when we believe the disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, its users, or others.

Law Enforcement: If requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, Light in the Attic Records and Distribution may have to disclose any information it has about our users. Light in the Attic Records and Distribution may also disclose information collected about you in order to exercise or protect Light in the Attic Records and Distribution’s or a third party’s legal rights or defend against legal claims.

Occasionally, Light in the Attic Records and Distribution may include or offer third-party products or services on our website. These third-party sites and applications have separate and independent privacy policies, and we encourage you to review the privacy policies of these third parties. We wish to warn our customers that we do not accept any responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

The LITA team has not enabled Google AdSense on our site, but we may do so in the future. Google's advertising requirements are outlined by Google's Advertising Principles. Google uses cookies and other tracking technology to show you our ads across the internet. They are put in place to provide a positive and efficient search experience for users. More information about Google’s AdWord policies can be found by visiting https://support.google.com/adwordspolicy/answer/1316548?hl=en.

Light in the Attic Records and Distribution uses cookies on our website. When a customer visits our website, we may send you one or more cookies. Cookies are small text files that a site or its service provider transfers to your computer's hard drive through your browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.

The team at Light in the Attic Records and Distribution seeks to use the information we obtain from cookies in a responsible and ethical manner. Cookies are used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We may compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. However, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. This is achieved through your browser settings. Since each browser is a little different, refer to your browser's Help Menu for more information about your cookie settings. If you change your browser settings so that it will not accept cookies, some of the website’s advanced and customized features will be disabled. This will not, however, affect the website’s overall efficiency and functionality.

There are a number of laws that govern privacy within the United States. The Federal Trade Commission (FTC) enforces one such law called the Children's Online Privacy Protection Act (COPPA), which outlines what businesses and online services must do to protect children's privacy and safety online. Light in the Attic Records and Distribution does not specifically market to children under the age of thirteen (13) years-old.

Light in the Attic Records and Distribution is committed to protecting and honoring its customers’ data. In the event that a data breach does occur, Light in the Attic Records and Distribution will contact you within seventy-two (72) hours with information regarding the breach, actions that Light in the Attic Records and Distribution has taken to mitigate the breach, and steps that you can take to protect yourself.

At any point in time, you have the option to review and/or delete the information Light in the Attic Records and Distribution has collected concerning your purchase or interaction with the company. If you wish to review, correct, update, suppress, or delete information that you have previously provided to us, you can contact our Privacy team at the email address listed at the bottom of this Privacy Policy.

To expedite your request, please let us know what information you wish to remove from our databases or inform our team as to the limitations you would like to enforce on our use of your personal information.

For your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

Please note that we may need to retain certain information for mandatory record keeping purposes and/or to complete any transactions that you began prior to your request. There may also be residual information that will remain within our databases and other records, but such residual information will no longer be tied to your identity.

Out of respect for your information, Light in the Attic Records and Distribution seeks to use reasonable technical and administrative measures to protect your information within our organization from loss, misuse, unauthorized access or disclosure, alteration, and/or destruction. We will take the necessary steps to ensure that all data we process is reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use it.

Unfortunately, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. Transmission of your information is at your own risk. We are unable to guarantee that such information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting our Privacy Officer using the contact details listed at the end of this Privacy Policy.

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Light in the Attic Records and Distribution retains information for a period of up to ten (10) years.

If there are any questions regarding this Privacy Policy, you may contact our privacy team at webmaster@lightintheattic.net.

Please note that email communications are not always secure. Please do not include sensitive information in your emails to Light in the Attic Records and Distribution.