Effective Date: May 25, 2018
B. COLLECTION, USE, AND SHARING OF DATA
1. What Personal Information Does Light in the Attic Records and Distribution Collect?
Through your general use of our website, Light in the Attic Records and Distribution may collect and/or receive information about you that reveals your specific identity, or is directly tied to your specific identity, including, but not limited to: a) Full name; b) Location; c) Contact information; d) Browser type and version e) IP address; and f) User preference data. At Light in the Attic Records and Distribution’s physical retail storefront, we may engage in the practice of collecting and/or retaining the following anonymized data about your browsing and purchase habits: a) Gender; b) Age; c) In-store browsing habits; d) In-store product interaction habits; and e) Final purchased products and transactional information related to any purchases. This anonymized data is collected to allow the Light in the Attic Records and Distribution team to adjust their product offering to best meet the changing needs and music tastes of its clientele. Additionally, the Light in the Attic Records and Distribution team may engage in video recording at or near our physical retail storefront. These recordings may be: (1) broadcast in real time via social media services including (but not limited to) “Facebook Live” or Instagram, or (2) stored in a recorded format consistent with the data storage policies contained in this document. Video collected during these events may be used for marketing and research purposes.
The Light in the Attic Records and Distribution team will display a conspicuous notice while any recording devices are engaged, and any customers or other individuals within the proximity to a video recording device may have their likeness captured and/or broadcast on the Internet for these purposes.
2. What Credit Card or Payment Information is Collected?
3. When Do We Collect Information?
Light in the Attic Records and Distribution collects information from customers in two venues: (1) online while customers use the Light in the Attic Records and Distribution website, and (2) in-person when customers visit our physical retail storefront. First, when customers visit our website, Light in the Attic Records and Distribution may collect information when customers subscribe to our newsletter, contact Light in the Attic Records and Distribution via email, or browse or enter information on our website.
Second, Light in the Attic Records and Distribution will collect anonymized data concerning the browsing and purchasing habits of customers that visit the company’s physical storefront. Customers’ information may also be collected through their interactions with LITA on social media platforms such as Twitter, Facebook, Snapchat, and Instagram:
4. How Do We Use Your Information?
The Light in the Attic Records and Distribution team may use the information we collect from customers when you register on our website, sign up for our newsletter, respond to a survey or marketing
communication, surf the website, or use certain other site features in the following ways:
a) To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested;
b) To allow us to better serve you in responding to your customer service requests;
c) To quickly process your transactions;
d) To send periodic emails regarding your order or other products and services;
e) For general business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new services, and enhancing, improving, or modifying our website; and
f) To better understand and serve our users or for optimization of our marketing efforts through the use of aggregated and anonymized information.
5. Third-Party Disclosure.
Light in the Attic Records and Distribution takes your privacy seriously. We do not sell, trade, or otherwise
transfer your Personally Identifiable Information to outside parties unless we provide users with advance notice. However, this does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, as long as those parties agree to keep this information confidential.
In rare circumstances, Light in the Attic Records and Distribution will release information when the release is appropriate and necessary to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety. Specifically, Light in the Attic Records and Distribution, should it be required in compliance with the law, will release customer data in cases of (1) fraud prevention, and (2) law enforcement.
Fraud Prevention: Light in the Attic Records and Distribution may disclose the personal information it collects about its users when we believe the disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, its users, or others.
Law Enforcement: If requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, Light in the Attic Records and Distribution may have to disclose any information it has about our users. Light in the Attic Records and Distribution may also disclose information collected about you in order to exercise or protect Light in the Attic Records and Distribution’s or a third party’s legal rights or defend against legal claims.
6. Links to the Third-Party Sites or Applications.
Occasionally, Light in the Attic Records and Distribution may include or offer third-party products or services on our website. These third-party sites and applications have separate and independent privacy policies, and we encourage you to review the privacy policies of these third parties. We wish to warn our customers that we do not accept any responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
7. Google AdWords.
C. PROTECTION OF DATA AND APPLICABLE GOVERNING LAWS
The team at Light in the Attic Records and Distribution seeks to use the information we obtain from cookies in a responsible and ethical manner. Cookies are used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We may compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. However, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. This is achieved through your browser settings. Since each browser is a little different, refer to your browser's Help Menu for more information about your cookie settings. If you change your browser settings so that it will not accept cookies, some of the website’s advanced and customized features will be disabled. This will not, however, affect the website’s overall efficiency and functionality.
3. COPPA (Children Online Privacy Protection Act).
There are a number of laws that govern privacy within the United States. The Federal Trade Commission (FTC) enforces one such law called the Children's Online Privacy Protection Act (COPPA), which outlines what businesses and online services must do to protect children's privacy and safety online. Light in the Attic Records and Distribution does not specifically market to children under the age of thirteen (13) years-old.
4. Data Breach Protocol.
Light in the Attic Records and Distribution is committed to protecting and honoring its customers’ data. In the event that a data breach does occur, Light in the Attic Records and Distribution will contact you within seventy-two (72) hours with information regarding the breach, actions that Light in the Attic Records and Distribution has taken to mitigate the breach, and steps that you can take to protect yourself.
D. RETENTION AND DELETION OF DATA
1. Accessing or Deleting Your Information
To expedite your request, please let us know what information you wish to remove from our databases or inform our team as to the limitations you would like to enforce on our use of your personal information.
For your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we may need to retain certain information for mandatory record keeping purposes and/or to complete any transactions that you began prior to your request. There may also be residual information that will remain within our databases and other records, but such residual information will no longer be tied to your identity.
2. Data Retention
Out of respect for your information, Light in the Attic Records and Distribution seeks to use reasonable technical and administrative measures to protect your information within our organization from loss, misuse, unauthorized access or disclosure, alteration, and/or destruction. We will take the necessary steps to ensure that all data we process is reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use it.
E. CONTACT INFORMATION
Please note that email communications are not always secure. Please do not include sensitive information in your emails to Light in the Attic Records and Distribution.